In Predictably Irrational, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways through a series of illuminating, often surprising experiments. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. These misguided behaviors are neither random nor senseless. They’re systematic and predictable making us predictably irrational.
From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world one small decision at a time.