Nir Eyal

Hooked – How To Build Habit Forming Products

  Book Specifications

  • Author: Nir Eyal
  • ISBN-13: 9780241184837
  • Number of Pages: 242
  • MRP: ₹599/-

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How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model in his book titled Hooked.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

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